Sales Intelligence · Pitch tool
Aperol / Intelligence
A sales presenter that rebuilt itself specific to each venue. All 200+ of them.Built with AI for the Aperol on-trade programme.
The problem
Grow Aperol's on-trade volume across a single summer, with account managers walking into 210 venues that had little in common but the drink.
The idea
An intelligent sales presenter built specifically for each venue, generated instantly.
How it worked
- Read each venue on personality, crowd, space and programming, then matched it to the territory that fitted, music, food, culture, sport or social ritual
- Surfaced the concept from that territory and built the hero zone, photomoment, kit and serve around it
- Allocated inventory against live stock, down to umbrellas and glassware, so every ask was deliverable
- Projected that venue's revenue from public data, opening the conversation on their business rather than the brand
- Built to connect to Monday.com, routing every commitment and contact straight to the account manager
What happened
- Built unbriefed, alongside the pitch
- Live in the room, generating real presenters from real venue names in front of the client
- Built for the field, on an iPad, turning hours of venue preparation into seconds