Strategic Intelligence · Live
Yakusan Intelligence Hub
Four tools, one engine, from the first question about a prospect to the deck on the screen.An intelligence hub built with AI for new business, strategy and the pitch room.
Proactive build for Yakusan
The problem
An agency with a deep body of work and years of hard-won knowledge, and a new business conversation that moves faster than anyone can reach it.
The idea
One engine, four tools, each covering a different moment in the run-up to a pitch. Every handoff between them left in human hands.
How it worked
- Brand Intelligence researches a prospect before the room, returning the market signals, the landscape, the commercial gap, and five next moves with named contacts and timing
- Strategy Builder takes a brand name with no brief attached and returns the business problem, the white space and the provocation to open with
- Brief Analysis reads a live brief and weights a full strategic response across nine dimensions, calibrated to budget, so a senior person can interrogate it in an hour
- Creds Builder rebuilds the credentials deck around whoever is being pitched. Same work, ordered and framed for them.
- Every stage passes to the next because someone decides it should, and exports a clean PDF on the way out
What happened
"Mardo proactively built a suite of AI tools that gave the agency real time intelligence, turning brand research into sharper strategy, brand and sales thinking and client solutions."
Gilles Merry, Managing Director, Yakusan
Live inside the agency.